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According to a recent article in The Golf Business, 70% of hospitality and leisure companies are unaware of the new fines imposed under the General Data Protection Regulation (GDPR). What’s more, 22% stated that they would go out of business if they were to receive the maximum punishment, this being 4% of turnover or €20 million, whichever is greater. At present, there is a significant focus on the financial penalties that a business could incur should they have a data protection breach.

GDPR, what is it?

The General Data Protection Regulation (GDPR) will come into force on 25th May 2018. The legislation will impact on any golf and leisure business that is either based in, or do business in, the EU. Citizens will have great individual rights and controls, including rights to access, correction and deletion of personal data.

Do you know what personal data your golf business collects?

One very early myth to bust is the belief that the GDPR does not apply to your golf club. If you collect, store and move personal information on members (including children), employees, patrons or suppliers in membership database(s), booking management systems, HR database(s) and paper; finance and accounting systems; health records (on employees and members), marketing systems (Customer Relationship Management system) and CCTV or other digital imagery, the regulation applies to you.

Who should be involved?

As you will have gathered already, implementing GDPR compliance cannot simply be the responsibility of IT or HR, it needs to be an organisational approach, one that has the full support of the management team, golf club committee and all levels of Directorship.

Where should I start?

A good first step is to complete the Information Commissioner’s Office online GDPR self-assessment ( This will provide you a clear overview of what tasks you need to complete before 25th May 2018.

What other steps should I consider?

• Conduct a Data Protection audit to determine what personal data is held by your organisation and identify where it is located, justify your reason for holding it, how long you hold it for and how you would permanently delete the record.

• Raising awareness across the business and training your staff should be high up on your list of priorities. Consider engaging expert help and then start to develop processes and procedures which will ensure that your business is managing and protecting personal data according to the requirements of the regulation.

But should I quickly get my current customers to “opt-in” again so I’m compliant?


There certainly is a lot of ‘hype’ surrounding GDPR and lots of advice coming from many different sources. What this appears to have created is almost a panic amongst some golf club’s – mostly surrounding their current database of customers and prospects. Group emails are flying out in an attempt to gain “consent” to communicate using this medium by asking customers to “opt-in”.

One club recently went through this very process and reduced their database by 99% – yes, only 1% of customers re-confirmed their consent to be sent emails from the club. However, it’s highly unlikely that 99% of customers were simply not interested in the club any more. It’s more likely that a high percentage just didn’t respond and that could be for any number of reasons, nothing to do with their desire to cease communications with the club via email.

Hopefully, seeking “Consent” in this way doesn’t amount to commercial suicide for some clubs – because in many cases it may not be necessary. The new legislation offers potential alternatives, including a legal basis for continuing to email customers called “Legitimate Interests”. The legislation goes further to even highlight some examples of what this may be, and Direct Marketing is listed.

If you would like to learn more about GDPR or want to train your staff on their responsibilities to the new legislation, Promote Training, in partnership with data-specialists Databasix, has launched two new courses that will help achieve this.

Read more on their website:

GDPR in Golf –

GDPR for Staff –

Promote Training are also offering Material Matters readers a limited-time-only offer of 25% off these two GDPR courses. Use the coupon code “MM1” during the online checkout. (Offer expires 31st May 2018)

Sugro & MM Latest Promotion

Click on the links below to see another special promotion available for MM customers with Sugro online.  These great deals are available from 15 July to 4 August.

Sugro MM promotion

Sugro MM Multi-Deal

Titleist Golf Ball Offer

Titleist Golf Ball Offer

Another great Sugro & MM Promotion

Click on the link below to see another special promotion available  for MM customers with Sugro online.  These great deals are available from 24 June – 14 July 2013

Sugro Promotion Offers

Fantastic First Aid Offer

Fantastic First Aid Offer

The Time is Right to Let Material Matters Handle Your Utilities

Click on the link below to see how MM can help you save money on your utilities bill.

The Time is Right To Let Material Matters Handle Your Utilities

Sugro & MM Promotion

Click on the link below to see a special promotion available  for MM customers with Sugro online.  These great deals are available from 3 June 2013 to 23 June 2013

Sugro MM Promo

Spray Pattern Blue – extended MyBid Offer due to popular demand!

Spray Pattern Blue extended offer

Celox – MyBid Offer

Celox Offer

Bullet Bin – MyBid Offer

Bullet Bin

Spray Pattern Blue – Great Offer !

Spray Pattern Blue

SPB Technical Data

MyBid Discount Offer on Hand Pellets

MyBid discount offer on hand watering pellets

Aquazone pellets 21 04 132 copy (2)

Sun Mountain Superlight 3.5 Stand Bags

Sun Mountain Super Light 3 5

25% Savings on Greens and Tees Fertiliser

Click on the link below to get great savings now.

25% Savings on Greens and Tees Fertiliser


Just Filters

Just Filters provide an inexpensive kitchen grease filter exchange service that not only saves you the trouble of cleaning your own filters but helps keep your business compliant with the small print of your insurance policy and environmental health requirements

Click on the link below to see why you should choose Just Filters, working alongside Material Matters

Why Coose Just Filters Working Alongside Material Matters(GO)

M&J Seafood

M&J Seafood – the best fishmongers in Britain at your fingertips.

To view the article as a pdf, please click here .


Turf Fungicides and Tailored Tank Mix Packages

Working closely with our partners Terrafirma, we have come up with some amazing tank mix combination packages that could give you a real cost saving and effective treatments to put in place before the end of the year.

Click on the link to see Material Matters special offers on Turf Fungicides

please click here

Contact Paul Mould for price details, further information or to make any orders at: or on 07894 160270

Introducing….. Cream of the Crop

If you’re looking for fresh produce, look no further.

Cream of the Crop can supply you with fresh produce, at great prices, with exclusive rates available to Material Matters Clubs.

To download this article as a pdf please click here

Click to view Cream of the Crop introduction letter

Click to view Cream of the Crop Market Report MarchApril 2012

Start Baling – Start Saving : Special Prices for Material Matters Clubs

Start Baling – Start Saving!

Special Prices for Material Matters Clubs

Do you have a problem with waste?

Material Matters, together with Mil-tek can offer you a cost effective solution!

Waste balers compact your rubbish and can save you money:

  • cost effective
  • environmentally friendly
  • waste costs reduced by up to 80%
  • air powered so no risk of hazards and messy oil spillages
  • solutions to compact many different types of material

The owners of Upchurch River Valley Golf Course, David & William Barwell said:

After the initial free trial we were delighted with the results.  The baler has made a dramatic impact on costs, housekeeping and tidiness at the site”.

General Manager Alistair Briggs from Test Valley Golf said:

“The baler saves valuable green keepers time and we have also been able to save on our waste costs as well”.

Start using Mil-Tek and you will:

  • enjoy free on-going training & support
  • have fixed costs for up to 5 years
  • free regular collection of your bailed recyclables

To book a free survey to evaluate the cost of savings for your club, and to take advantage of a free 2 week trial of the equipment to make sure the system works for you before you commit;

Contact Caroline Skinner at to arrange an appointment.

To download this article as a pdf, please click here

Comprehensive Commercial Cleaning – exclusive prices for Material Matters

Your carpets and upholstery take a beating everyday with general usage taking its toll.  A regular and comprehensive cleaning and maintenance programme will not only provide a clean and comfortable environment, it will also extend the working life of your furnishings.

All services are carried out by our team of highly skilled and fully trained technicians.  We have gained years of experience in the commercial sector, and the cleaning services we provide are unsurpassed.

Our commercial carpet and upholstery cleaning services include:

  • commercial carpet cleaning
  • commercial upholstery cleaning & repair
  • commercial curtain cleaning in situ
  • commercial rug cleaning
  • vinyl & leather cleaning
  • stain removal services
  • deodorising

Take advantage of our special discounted rates, unique to Material Matters.

Contact Material Matters to set up your free survey and quotation.

To download this as pdf, please click here

New partnership with Business Communications

We are pleased to announce a new partnership with Business Communications, a supplier of radios,  who offer our members exclusive arrangements on hand held radios and what we think is a unique opportunity to purchase sets of radios on lease.

Please download as PDFs:

Golf Club Package DP3600.pdf

Golf Club Package DP3400.pdf